As a new ice cream brand entering an established market with strong competitors, Bloop needed to stand out in the crowd and most importantly the grocery shelves. Its brand name, concept and visual identity system was created to be quirky and fun, leaving room to play around for future product expansion. The design for their premium range was intentionally monochrome and sophisticated to reflect the products’ flavour profiles. 

Grand Prix winner of Commward 2015 in the Packaging Category.

—-

Team: Jaiyyanul Huq, Creative Director
Design & Concept: Mayeesha Rabbani
Agency: Grey Group, Bangladesh