Mudi (moo-dee) in Bengali translates to ‘corner shop’. The client wanted to bridge the gap between substandard local corner shops and niche market grocery/departmental stores, with an organized, clean store interior, selling goods at a competitive rate, accessible to the mass market.

The primary Bengali logo is enveloped in a circle denoting community, with the English logo extending outwards of the branch keeping the composition concise. The geometric shapes are an abstract representation of products found in a typical store - deriving inspiration from their shapes and forms.

—-

Design & Concept: Mayeesha Rabbani