Shadhin Banglar Coffee (Bengali) translates to ‘Free Bengal’s Coffee’. It is a Bangladeshi brand, proudly packaged and roasted in the country. The slogan 'Shadhin Bangla' was commonly used during the 1971 Liberation War.

The logo and packaging design reflect the brand’s Bengali identity. The illustrations and graphics pay homage to the country’s rich heritage and past. The packaging for the two variants is inspired by the Sundarbans, the world’s largest mangrove forest, where the Royal Bengal Tiger resides, and archival images from Bangladesh’s independence in 1971.

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Illustration, Design & Concept: Mayeesha Rabbani