A magazine design for Cadillac Fairview to celebrate the 50th anniversary of TD Tower in Vancouver. The campaign aimed to honour TD Tower’s significant role in the Vancouver business district and its strong connections to the local community.

Inspired by the tower’s enigmatic black glass and 30-story height, the design highlights TD Tower’s history through archival photos, key facts, and important events from 1972 to today. The design challenge was to seamlessly blend both TD and Cadillac Fairview's brand guidelines, ensuring neither overshadowed the other. The result effectively combines past milestones with forward-looking elements to celebrate this important anniversary.

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Team: Sharon Serebro, Design Director; Harmeet Singh, Content Director
Agency: Hill & Knowlton, Canada