Scarborough Health Network (SHN) is embarking on an ambitious redevelopment project to build state-of-the-art hospitals and facilities, shaping the future of healthcare in Scarborough. Despite its strong presence, SHN's new initiative required distinct branding to communicate its forward-looking vision while maintaining a connection to its established identity.

This project involved developing an extension of the original SHN brand, preserving the main logo to ensure continuity and recognition. Playing with their colours and font, the logo and branding elements were intentionally designed to include forward sign symbols, representing progress and the future. These design elements are versatile and adaptable, seamlessly integrating across various mediums from architectural signage to digital platforms, ensuring a consistent and inspiring brand identity that underscores SHN’s commitment to advancing healthcare in Scarborough.

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Team: Elma Foric, Creative Director
Agency: Hill & Knowlton, Canada